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In 1948, the late Hasan Nahouli was born into a modest family in the city of Saida, Southern Lebanon, facing the challenges of a tough childhood. Early on, Hasan took on the responsibility of supporting his family, selling fresh milk on the streets of Saida to contribute to the expenses of his eight brothers and one sister. Driven by an unwavering dream and ambition, Hasan's journey took a transformative turn when he decided to shift from street vending to agriculture.

Starting as a laborer in an orchard, Hasan's passion for agriculture grew with each passing year. He embraced the cycle of planting, nurturing, and harvesting, viewing each plant as a cherished entity. After years of hard work, Hasan saved enough to rent the very land he had toiled on, marking a pivotal moment in his life. This marked the beginning of a remarkable journey—starting with one land and gradually expanding to multiple others, reinvesting profits back into agriculture.

His dedication made him the largest citrus grower in Lebanon, attracting traders worldwide. The legacy continued with Hasan's eldest son, Mr. Mohamad Ali Nahouli, who shared his father's passion for agriculture. Mohamad pursued a degree in Agricultural Engineering at the American University of Beirut and continued his studies at Colorado State University in the USA. Upon his return, he brought newfound knowledge, expanding the family business into bananas, avocados, and exotic fruits, recognizing their global potential.

In 2003, despite facing adversity and the loss of Hasan to cancer, he left behind an agricultural empire. With over 300 employees managing 800 acres of diverse fruits, the legacy of Hasan Nahouli lives on through AgriNahouli Trading Group. Today, under the leadership of Mohamad Ali Nahouli as the CEO, AgriNahouli thrives, preserving family values while navigating challenges in Lebanon and continuing to expand our agricultural endeavors.

Our Story: From Humble Beginnings to Agricultural Excellence

Building on the enduring legacy of Hasan Nahouli and the continued excellence under Mohamad Ali Nahouli's leadership, the family tradition is now carried forward by the third generation. Mr. Amer Nahouli, Hasan's grandson and son of Mohamad Ali, brings a track record of entrepreneurship to further expand the family business.

In a strategic move, Amer has extended the reach of Agrinahouli by launching Liban Fresh, a sister company headquartered in London, United Kingdom. This expansion not only solidifies our presence in Europe but also serves as a gateway to the London Market, France, and the Netherlands. With Amer's dynamic leadership, Liban Fresh is set to create new avenues for AgriNahouli's crops, fostering growth and fostering connections in the global market. The Nahouli family's commitment to innovation and expansion continues to shape the future of agriculture for generations to come.

Our Expanding Legacy: Introducing Liban Fresh

AgriNahouli's Executive Committee

Mohamad Ali Nahouli, BSc

CEO & Director

Hailing from Saida, Mohamad Ali Nahouli, as the Group CEO and Director, has been a pivotal figure in advancing AgriNahouli Trading Group. With a background in Agriculture from the American University of Beirut and specialized studies in Irrigation at Colorado State University, he brought fresh insights after gaining four years of experience in the United States.

Returning to Lebanon, Mohamad Ali infused the family business with new agricultural ventures, introducing Avocados and its seven variants, Bananas, and Exotic Fruits. Despite facing economic challenges after his father's passing in 2003, Mohamad Ali displayed resilience, steering the company through adversity.

As a proven leader managing over 300 employees and extensive acreage, Mohamad Ali actively contributes to The Growers Association in Southern Lebanon. He utilizes his influence and connections to assist fellow farmers, embodying a commitment to innovation, resilience, and community support, shaping the enduring success of AgriNahouli Trading Group

Amer Nahouli, MSc

Founder & Director of Liban Fresh

Amer Nahouli, son of Mohamad Ali Nahouli, seamlessly blends passion and innovation into the family's agricultural narrative. Growing up around the business, Amer's childhood curiosity about exporting beyond Arabic countries persisted. After earning his Bachelor's in Marketing and completing seven international internships, he pursued a Master's in Entrepreneurship in the UK.

In 2020, seizing an opportunity during the COVID-19 market shifts, Amer established Liban Fresh Ltd in the UK. This venture imports fruits and vegetables directly from Lebanon, introducing AgriNahouli to untapped markets. Amer's strategic vision extended beyond the UK, connecting AgriNahouli with markets in France, Netherlands, and Italy, facilitating the export of avocados. Amer's entrepreneurial spirit continues to drive innovation, shaping the global reach of the family's agricultural legacy.

Sam Nahouli

Partner & Board Member

Sana Nahouli

Partner & Board Member

Khadija Nahouli

Partner & Board Member

Imad El Ahmad

​Employee Relations Manager

Majid Majdoub

Group IT & Integration Executive

Ahmad Awad

Media Manager

Majid Tarraf

Head of PR & Communications

Ali Majdoub

Senior Finance& Accounting Manager

Abed Razak

Group Orchard Manager

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